Meet Our Staff


Click on one of the people below to find out more information.

  • Brent Reed
    General Manager
    (888) 789-2019

    Brent has been with Reed Chrysler since 2006 in a full time capacity, although he has been around the business since it's inception. In his free time, he enjoys attending his kids sports activities, following all Wisconsin Badger athletic teams, and chasing around a little white golf ball!

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  • Greg Auten
    Sales Representative
    (888) 789-2019

    Greg has been employed with Reed Chrysler Dodge Jeep Ram since its inception and boasts over three decades of experience in the automotive industry. He is an avid golfer and sports fan. Greg and his wife Ann have two daughters, and six grandchildren!

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  • Scott Reed
    Pre-Owned Vehicle Sales Manager
    (888) 789-2019

    Scott has worked at Reed Chrysler since 1999.  He enjoys spending time with his wife and three kids, along with playing golf and watching Badger basketball and football.

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  • Chris Kuenzi
    New Vehicle Sales Manager
    (888) 789-2019

    Chris is a University of WI-Madison graduate who has been with Reed Chrysler since 2006. He's married with a teenage daughter and son. He spends most of his free time watching or coaching them in their extra curricular activities. When time permits, he likes to try and squeeze in a round of golf or enjoy a campfire with friends!

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  • Gary Klein
    Parts Manager
    (888) 854-4127

    Gary brings more than 30 years experience to the organization. He has been the parts manager at Reed Chrysler Dodge Jeep Ram since 1992. Gary is a Nascar fan and golf enthusiast. He has a daughter Amy and 2 grandchildren, Joey and John.

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  • Peggy Farr
    Service + Parts Advisor

    Peggy began with Reed Chrysler in July 2017! You can see her helping out either at the service desk or in the parts department!

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  • Chuck Fischer
    Service Technician
    (888) 793-0494

    Chuck is an ASE master certified technician with 36 years experience in the field! He is an avid outdoorsman, and Chuck has two kids and one grandchild!

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  • Mark Keel
    Service Technician

    Mark is an ASE master certified technician, who started in automotive field 28 years ago! He is an auto enthusiast, when it comes to auto racing and drag racing!  He has 2 kids and 4 grandchildren!

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  • Will Beardsley
    Automotive Technician

    Will has 21 years experience in the automotive industry.  He is married with seven children and also an ordained minister.  Will likes to travel, camp, hunt, fish, and tinker with his vehicles.

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  • Eric Riddle
    Automotive Technician

    Eric has 13 years of experience in the automotive industry.  He has one daughter.  He likes to cook, barbecue, fish, and loves all things science fiction.

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  • Alfredo Rivas
    Detailer

    Alfredo has 6 years of experience in the auto industry.  He is bilingual and has two children.  In his spare time, Alfredo likes to hike, swim, and watch soccer.

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